Destino Magical Town Magical Town


See one of Mexico’s finest collections of sacred art, let yourself be seduced by its avant-garde dishes, shop some silver handicrafts and take part in an agricultural activity.

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Services in Guadalupe

Guadalupe is very close to the heart of Zacatecas, a small town filled with streams and streets that underscore its colonial past and appearance. Its large, pink quarry stone buildings and many chapels contribute to its elegant and interesting atmosphere. Life is calm here, with the echo of stories from when the Ruta de Plata (Silver Route) passed through here, and when friars lived in the area. Its surroundings pay testament to this, just peek into the Silver Center or the Zacatecas Center for Research and Experiments in Popular Art. This is also where new culinary propositions are being created, and where art from the times of the Viceroyalty can be seen in all its splendor.

Why You Should Go

Museum of Guadalupe

  • It has one of Mexico’s finest collections of sacred art.
  • It boasts 26 oil paintings about the life of Saint Francis, works by Ignacio de Berbén.
  • It is the oldest museum in Zacatecas.
  • It housed the old Colegio Apostólico de Propaganda Fide de Nuestra Señora de Guadalupe. This was one of only seven schools of this kind established in New Spain, and one of the most important.

At the Very Least

  • Centro Platero (Silver Center)
  • Santuario de Tacoaleche

Don’t Miss

  1. Learn about art in a playful way in the Sala ExpresArte.
  2. Participate in an agricultural activity on the Rancho San Andrés.
  3. Savor one of the dishes from the Universidad de la Vera Cruz